So you?ve finally got gallery representation? Congratulations, that?s a big milestone in your career as a visual artist. Now you need to make sure that you get off on the right foot with your gallery. Too often, artists are so pleased to be accepted into a space, they forget to get the details.
Be proactive in your gallery relationship. Don?t expect the gallery to always see things your way. After all, they are running a business and their idea of ?fair? may be different from yours. Do your homework and make sure you communicate your expectations with your gallery. Keep copies of all emails and other correspondence, and learn how to make a screenshot of your computer screen so that you can document online conversations as well. This is not being distrustful: it?s being professional.
If you know all the conditions and you know your expectations, why not put it into a contract and clear up any unsaid, implied or actual terms of agreement? Knowing the pertinent information, artists can set their prices accordingly, or strike a dealt to spilt costs upfront. For example, you might decide to save money on an opening by supplying your own home-brewed wine and cheese plate.
It may seem like overkill, but get everything in writing. This applies to everything from who pays for refreshments for openings, to who hangs the show, to what expenses are deducted from sales. This will make sure that both parties understand any implied or actual terms of agreement.
The point is, none of us like surprises. With clarity comes success and the time to take care of other needs like public relations and contacting those who have purchased or show interest in your work in the past; these people are your biggest warm market.
Getting started with a gallery can feel like an overwhelming undertaking. Remember the expression ?The way to eat an elephant is one bite at a time.? Taking this important next step in your art career can be daunting, but being rewarded with sales will make it all worthwhile.
Go here to learn how to sell your art at galleries and online.
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